Everyone gets all five layouts. Only the composition changes — not the credit rule.
Cheat sheet
| Style | What it looks like | Best for |
|---|---|---|
| Corner Overlay | Presenter PiP over your clip | Demo stays large; face on-screen |
| Reaction Cam | Presenter reacts over your clip, green-screen style | Creator-style reactions to your app |
| Mixed B-Roll | Cuts between footage & presenter | Pacing / ad energy |
| Phone Screen | Phone mockup | Apps & mobile products |
| Screen + Voice | Footage + VO only | UI-first, no face |
Corner Overlay
The presenter sits in a corner while your app fills the frame. Viewers get a face (which helps people stop scrolling) without losing sight of the product.
App example: a habit tracker. The presenter says "Three habits I finally stuck to this month" while the recording shows streaks and reminders.
Use it when the feature needs to be seen clearly — settings, flows, before/after screens.
Reaction Cam
The presenter moves around your clip and reacts to it, like a creator filming themselves in front of a green screen. App marketers often name "screen recording + reaction" as one of the strongest formats for apps, because it looks like someone discovering the app for the first time (UGC Copilot's app playbook puts it at the top of their list).
App example: an AI photo editor. The presenter reacts as a selfie turns into a studio portrait.
Use it when your app has a visible "wait, what?" moment — a transformation, a result, a surprising feature.
Mixed B-Roll
The video cuts between the presenter talking and your app on screen. It moves faster than Corner Overlay and suits a hook → demo → call-to-action structure.
App example: a fitness app. Presenter intro ("I stopped paying for a gym coach") → workout screen → presenter CTA.
Use it when you want a story with a beginning, middle, and end in 15–30 seconds.
Phone Screen
Your recording plays inside a phone on screen, with the voiceover on top. It reads instantly as "this is a mobile app."
App example: a budgeting app. The phone shows the monthly overview while the voice explains how bills get sorted automatically.
Use it when you want an App Store-preview feel or the recording is from a phone.
Screen + Voice
No presenter — just your app and an AI voiceover. Good for faceless accounts, tutorials, and quick "how to do X in my app" clips.
App example: a language-learning app. A faceless walkthrough of a 2-minute lesson.
Use it when you're running a faceless account, or the app is the whole story.
Pick a style in 30 seconds
| Your goal | Style |
|---|---|
| Face + product together | Corner Overlay |
| Creator reacting to your app | Reaction Cam |
| More “ad-like” cuts | Mixed B-Roll |
| App story | Phone Screen |
| Product-only focus | Screen + Voice |
Tip: make two versions of the same recording in different styles and post both on different days. Posting different versions — not the same clip twice — is also how to run several accounts without repeating yourself.
What every style includes
- AI script written from your recording (edit it, or use one-click rewrites like "stronger hook" or "shorter")
- 50 spoken languages and region-matched presenters
- 8 animated caption styles, or none
- 9:16 MP4 up to 30 seconds, a share link, and posting to TikTok, Instagram, and YouTube Shorts
FAQ
Do styles cost different amounts? No. 1 credit = 1 second on every style. Can I use a phone screen recording? Yes — MP4, MOV, or WebM from iPhone or Android. Which style is best for a faceless account? Screen + Voice, or Phone Screen.
See the styles on the homepage · Start for free · How to promote your app on TikTok · Pricing explained
