30 days of TikTok content ideas for app founders

The short answer: rotate through five kinds of video (demo, problem, comparison, behind the scenes, and viewer question) and you'll never run out of things to post. Below are 30 ideas, one for each day of a month. Each one can start from a screen recording of your app.

Not sure how often to post? See how many TikToks to post for your app. Need openers? Pair these with 50 TikTok hooks.

Demos (days 1–6)

1. Your app's best feature in 15 seconds.
2. "Watch me do [task] in [N] seconds."
3. The one setting most users miss.
4. A before/after of using your app.
5. The fastest way to [do the core thing].
6. A feature you shipped this week.

Problems (days 7–12)

1. "If you [common frustration], you need this."
2. The mistake everyone makes with [your category].
3. Why [popular workaround] doesn't work.
4. What [task] costs you in time each week.
5. The thing you didn't know your phone could do.
6. A pain point your app removes, shown, not told.

Comparisons (days 13–18)

1. Your app vs doing it by hand.
2. Your app vs a spreadsheet.
3. Your app vs the big incumbent, honestly (including where they win).
4. Free tools vs paid tools in your category.
5. "I tried [N] apps for [task]. Here's the one I kept."
6. Old way vs new way, side by side.

Behind the scenes (days 19–24)

1. Why you built the app.
2. What you changed after user feedback.
3. A bug you fixed live.
4. Your first 100 users: what surprised you.
5. A feature you cut, and why.
6. Your roadmap for next month.

Viewer questions (days 25–30)

1. Answer the top comment from last week.
2. "Does it work offline?" or whatever you're asked most.
3. A myth about your category.
4. A quick tutorial for a new user.
5. A use case you didn't expect.
6. Recap: the best-performing idea of the month, remade with a new hook.

How to make these without filming yourself

Every idea above starts with the same thing: a short recording of your app. Record it, then pick a style and a presenter in Reloop Studio, and the AI writes the script from what's on screen. Turning a screen recording into a video takes a few minutes. Each video is up to 30 seconds, so a daily plan is about 900 credits a month. At $3.00 per 30-second video that is about $90, and your first 30 seconds are free. The mix of lengths matters: a 10-second hook costs 10 credits.

How to use this list

• Batch your recordings. Record six clips in one sitting, then generate one a day.
• Change one thing at a time. Same demo, new hook. Then same hook, new style.
• Keep what works. After a month, remake your top three videos with fresh hooks and a different language.

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